The Infertility Awareness Association of South Africa (IFAASA), founded in 2013, is a non-profit organisation committed to supporting Southern Africans navigating reproductive health challenges. Through education, research, and advocacy, IFAASA aims to empower individuals affected by infertility while fostering greater public understanding of reproductive health issues.

Before IFAASA’s inception, South Africa lacked a dedicated patient advocacy group for infertility. Despite statistics showing that one in six couples face infertility, there remains a significant lack of awareness among the public, many healthcare professionals, and even those experiencing infertility about the complexities and emotional toll of the journey to parenthood.